One of the best copywriters on the scene today is Bob Bly. He’s been a full-time freelance writer since 1982 and has written over 75 books. I learned about him through my membership in American Writers and Artists, Inc., which I joined several years ago. I receive emails from him daily.
The latest email, received on August 27, deals with eliminating failure from your life. It’s very well done and deserves to be repeated in essence here.
Bob’s email tells the story of one of his followers who bought books and created a huge how-to file for five long years. But fear of failure kept him from implementing any of the ideas he read about. He was never able to get started in any kind of business. He was in a rut. The bottom line of Bob’s email is that you can only do so much preparatory reading, studying, and listening. Then it’s time for action. It’s like reading about hitting a gold ball or tennis ball. You can only read about it for so long. Then, you just have to go out and do it. I agree with Bob’s call to action, but you have to be able to communicate clearly to succeed.
The point I have emphasized in these blogs is that everybody has something to sell. Whether it’s a product, service, or information, you stand behind it. It’s the confidence you have in whatever you’re selling that will shine through to the buyer. But, no matter what it is, if you can’t communicate the benefits clearly, chances are you won’t sell it. Now is as good a time as any to start making your own destiny. Work on your writing. Begin by developing confidence in it by writing everyday. This is a very timely topic, one I’ve urged on this blogsite many times for the last several months, as well as in my new eBook, “The Art of Clear Writing.” My last blog urged readers to prepare for opportunity by learning to write more clearly, because clear writing is a basic requirement for success.
This is consistent with Bob’s main point that you have to take action and get out of the comfort zone of reading and studying. His email advocates entrepreneurship, i.e., starting your own business. Don’t avoid taking action because of fear of failure. This was a legitimate concern in pre-internet days because of the large financial investment often required. He points out that the arrival of the internet makes starting a business financially so much easier than before. While it used to cost several thousand dollars to begin a business, it can now be accomplished on the internet for much, much less. Bob urges you to begin by starting your own website. He even specifies a website you can visit for this purpose by buying a domain name to get you started.(www.bobsbestdomains.com). All of that is well and good. But if you can’t communicate clearly, you’re going to be swimming upstream. Bear in mind what I have written previously, i.e., that writing is an art form, meaning it can be learned. And it’s never too late to start.
My interest in writing led me recently to create my own website, http://www.agregardie.com. It features my new eBook, “The Art of Clear Writing,” as well as my Civil War article, “Antietam and Gettysburg – Two Pivotal Civil War Battles That Saved The Union.” It also references this blogsite. The eBook is replete with basic, reliable writing insights that will help you write more clearly. It is only available at this time on amazon.com/kindle books. It sells for $9.99, but can be previewed free of charge.
Among other things, my eBook urges the development of confidence in your writing by reading extensively, studying other experienced writers, then practicing what you have learned by writing on a daily basis. This is all part of creating self-initiative, vital in today’s economy. Learning to write clearly can be the pathway out of your rut. You can learn to write well but you need the desire and dedication to do it. That little business on the corner is still within reach, but you still have to take action to get there. Remember: you can still build it – the American dream! Start by learning to write clearly.
Copyright © 2012. Arnold G. Regardie. All rightrs reserved.